Listen
Before beginning to strategize, plan, or propose solutions we want to understand your business and how your employees, processes, and systems work. Taking the time to listen, understand, and observe allows us to be more successful in preparing strategies and proposing solutions for you.
During this phase, we will:
- Schedule an initial meeting.
- Schedule site visits (depending on your business).
- Schedule follow-up meetings to explore more specific, technical topics related to your goals.
- Have internal discussions to reflect & strategize.
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Align
This is where we prepare a project scope and proposal that will be valuable in developing your business. Our goal here is create plans and strategies to accomplish the objectives we established during the “Listen” phase. This will result in a proposal that is specific, insightful, and actionable.
Once you have the proposal you can prioritize which services need the most attention and we can work with you to establish schedules for each project outlined in the proposal.
During this phase, we will:
- Prepare strategies in response to your business needs, for example we may develop a marketing strategy for your business that includes PPC advertising, website development, and conversion rate optimization.
- Deliver a scope and proposal that details each component of the strategy. You can always ask to make adjustments, and adjust your services at any time.
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Deliver
Once the proposal has been reviewed and approved, we will setup direct communication channels and schedule regular meetings to report on progress and stay in tune with you & your organization. You will recieve reports and other materials based on the services we are perfroming for you. With many of our projects, we are able to deliver analytics including usership metrics. For digital marketing campaigns we will configure systems to measure and report conversions, such as form submissions, store orders, or page views.
During this phase, we will:
- Configure direct communication channels with your team.
- Schedule regular meetings.
- Deliver regular reporting.
- Manage any paid advertising accounts you have requested assistance with.
- Provide designs and resources based on your defined project goals.
“The Garner Agency has really helped our brand and our content be ranked near the top. We’ve exceeded our expectations on memberships, we have a strong brand in the community, and a lot of that was all the upfront planning and work that the Garner Agency did.”
– Greg Centilli, Healthplex Performance Center
“The Garner Agency really changed our perspective on how we do our marketing”
Jacob Sartain – Sartain’s Heritage Properties