Business Information
- Website: https://ergon.com/
- Diverse Operations: Crude oil processing, transportation, refined product marketing, specialty asphalt production, oil and gas exploration, real estate development, and road maintenance product manufacturing.
- Challenge: Managing 30+ company websites on various servers hosted by different providers.
- Largest privately owned company in Mississippi, with over $4 billion in annual revenues.
- Workforce: 2,300+ employees across a network of market-leading companies.
Introduction
Ergon, Inc., a global leader in the petroleum industry and the largest privately owned company in Mississippi, sought to streamline its online presence and digital marketing efforts across its 30+ subsidiaries. Recognizing the need for a unified content management platform and cloud hosting solution, Ergon partnered with us to revolutionize its web infrastructure.
Over the past year, we successfully developed a custom Content Management System (CMS) for Ergon, beginning with subsidiaries such as Ergon Armor, Ergon Asphalt, and Ergon International. The CMS not only serves as an internet marketing platform but also provides a user-friendly interface for Ergon employees to effortlessly update content, upload images, and add products with a single click. This streamlined approach to website maintenance has not only resulted in consistent updates but has also significantly lowered the overall cost of ownership.
Accomplishments:
We worked with Ergon to unify 30+ subsidiary websites into a dynamic CMS using PHP, Laravel, JavaScript, HTML5, CSS, and SQL. Hosted on Amazon Web Services, the CMS ensures consistent, modern design and effortless site creation. Ergon Armor’s launch marks the first phase, with a two-year plan for subsidiary rollouts.
The CMS centralizes management and introduces custom modules, tailoring functionalities to Ergon’s unique market needs. This modular approach fosters a cohesive yet adaptable digital ecosystem, allowing subsidiaries to benefit according to specific requirements.
As Ergon’s primary global digital marketing strategy agency, we conducted in-depth discovery processes, aligning custom-tailored strategies with company goals. Our ongoing management spans aggressive SEO, Social Ad Management, Advanced Tracking Metrics, PPC, Display Ad Management, Retargeting, and Email Strategy.
This transformative partnership positions Ergon, Inc. for sustained digital growth, fortifying their online presence and strategically enhancing global digital marketing initiatives.