Healthplex Performance Center

“The Garner Agency  has really helped our brand and our content be ranked near the top. We’ve exceeded our expectations on memberships, we have a strong brand in the community, and a lot of that was all the upfront planning and work that the Garner Agency did.”

– Greg Centilli, Healthplex Performance Center

Introduction

A world class 96,000 sq. ft. fitness complex built in 2013 through a partnership with Baptist Health Systems and Mississippi Sports Medicine & Orthopedics.  TGA began working with HPC before construction began and was contracted to develop a comprehensive marketing plan as well as to produce and execute the marketing plan components.  Through an aggressive but highly targeted campaign, TGA helped HPC to not only achieve initial membership goals, but far exceeded them. 

Membership of over 1,500 was secured prior to opening and within the first year the membership was over 3,500.  TGA performed a vital role in conducting systematic campaign management through securing advertisements at a greatly reduced rate by negotiating the best rate and commission to TGA, then turned the commission into further discounts.  This approach maximized the effectiveness and reach of marketing dollars spent.   TGA was only contracted for a 6 month campaign however TGA was retained at the original retainer for 18 months and continues to manage all digital marketing efforts and production. 

What We Did For Healthplex

Branding & Print Production: Business Cards, Tri-Folds, Trade Show Display, Pocket Folders, Promotional Products, Window Decals.

Video Production & Photography:  TGA produced over 15 high definition videos used for Social Media, Television, Kiosks, Baptist Video Network.  TGA also conducted over 20 on site photo shoots not only for HPC but also for their performance division STACK Media, the nation’s largest sports related content companies.  Our work has been featured in their national print magazines and website.   Several of the video/photo shoots were conducted with professional athletes from the NFL and MLB.

Website Development:  TGA has produced 3 unique websites over the course of 3 years which have garnered  100,000’s of visits from across the country.  The website extensively uses call to action intake forms with 1000’s of leads generated from them.  

Social Media Management and SEO:  https://www.facebook.com/HealthplexPC/  TGA has managed all of the Social Media efforts and has grown their following to nearly 10,000 on Facebook, nearly 5,000 followers on Twitter and 1000’s of views on YouTube including nearly 10,000 minutes of watched videos.   The number of impressions of this campaign is over 10 million and 1000’s of unique interactions.  We manage a monthly ad budget for multiple ads that are combined with our organic growth strategies.  

Email Marketing: TGA has managed the email marketing activities and built a database of over 5,000 users, regularly achieving over a 50% open rate and 8% response rate.